Media

'Elbows Up' for Canada’s media sector

Canadians facing an unprecedented threat to our cultural and political sovereignty. U.S. President Donald Trump’s recent threat to impose a 100% tariff on foreign-made movies is just the latest provocation, and his administration has also raised concerns regarding the Digital Services Tax (DST) and some new obligations arising from the Online Streaming Act and the Online News Act.

Trump focuses on Canadian film industry in latest tariff threat

U.S. President Donald Trump is focusing on Canada’s film industry in his latest attack on Canadian jobs, ordering the U.S. Department of Commerce and the United States Trade Representative (USTR) to begin the process of imposing a 100% tariff on movies produced outside the United States.

"Once again, President Trump is using bogus national security claims to justify punishing tariffs against Canadian workers," said Unifor National President Lana Payne. "This is an attack on one of Canada’s key cultural and economic sectors, and it’s nothing short of outrageous."

Media Council

The 31st meeting of the Unifor National Media Council will take place October 14-19, 2025.

World News Day sounds the alarm for critical investment in local news

World News Day on September 28 is a global initiative that spotlights the role journalists play in providing trustworthy news and information. 

This year it will also draw awareness to the turmoil and threats facing the industry, which undermine citizens and democracy all over the world. 

Every year, our union marks World News Day because we believe it is impossible to improve the conditions of work, and the conditions of the world, without trusted news sources.

Key wage gains in new CTV Ottawa contract

Unifor members at CTV Ottawa have ratified a new three-year deal with their employer this week.

“Congratulations to the bargaining committee for fighting for the needs of our members,” said Unifor National President Lana Payne.

“We all know the state the media sector is in and every contract our union bargains to strengthen wages and create more job security for journalists and media workers helps make their lives more stable.”