Unifor’s Communications Department was recognized with two awards at this year’s Canadian Association of Labour Media (CALM) conference on June 8 in Winnipeg.
UNIFOR won the “Best Use of Social Media” award for its groundbreaking use of FaceBook Live to stream events from picket lines in Goderich, Thunder Bay and Gander.
“I am proud of the Unifor team for being recognized for using modern tools to bring the fight against scabs to members across the country,” said Jerry Dias, National President.
Unifor’s aggressive communications strategy has seen a 600 per cent increase in engagement on Facebook by increasing the use of videos to help inspire and mobilize members of the union and the general public, and put national and international public pressure on employers who try to bust unions.
Unifor also won the “Fighting Oppression Award” for a communications initiative that raises consciousness and contributes to struggles against racism, sexism, homophobia, ableism and other forms of oppression and discrimination: The workers with disAbilities video showcases the contributions workers with disabilities make on the job and in their local unions. The production was the first of its kind for workers with disabilities in Unifor and brought to light the diversity of disabilities that exist and how their workplaces are adapted.
Since its release, the video helped situate disability rights and inclusion as central to the equity work of the union and uses an intersectional lens when looking at disability.
Unifor locals were well-represented at the annual conference, with members from Locals 1-S, 88, 112, 594, 1285, 2002 and 5555 present, as well as national staff. Information about all of Unifor winners is available here.
CALM brings together more than 200 labour unions across Canada to strategize and better communicate with members, campaigns and issues.
Local unions of all sizes benefit from CALM membership through resources, education, training and support. For more information about membership, or to join, click here.