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Misinformation is the next battleground in the fight to protect democracy, public health and the public’s right to know.
On World News Day, marked annually on Sept. 28, we recognize journalism as a vital public service. Journalists investigate, verify, challenge those in power and provide the reliable information people need to understand their world.
Misinformation can move faster than facts. Social media algorithms and AI amplify misleading content, while declining trust in news and the erosion of local journalism leave fewer reliable sources to turn to.
Unifor’s Fact Check Here campaign responds to this challenge. Launched through Unifor’s Media Action Plan in September 2025, it encourages Canadians to pause, question what they see online and verify information through credible Canadian news sources.
This World News Day, Unifor reminds all of us to check the source, to check the facts and to take a minute and verify before you hit “share.”
And there is no better place to fact check a story, claim or article than through a trusted Canadian news source.
The stakes are especially high when misinformation affects health. The Canadian Medical Association has warned that false health information is already causing real harm and could make the response to a future health crisis catastrophic. In 2026, the CMA described its spread as both a public health crisis and one of the gravest challenges of our time.
The fight against misinformation is a fight for public health, democracy and strong communities. It is also a fight for journalists and media workers whose work is essential to verifying information and holding institutions accountable.
By supporting fact-based journalism, protecting independent newsrooms and making verification part of our daily lives, we can give facts a fighting chance.
Let’s choose trusted Canadian journalism.
