The Unifor local representing Toronto Star employees expressed shock and dismay over the company's decision to outsource its advertising department and other employees.
About 80 unionized employees are slated to lose their jobs.
"We had no indication this was coming," said Paul Morse, president of Unifor Local 87-M, "It has hit our members very hard. Many were reduced to tears."
Morse is hopeful the union can work with the company to find an alternative to the layoff. "No stone will be left unturned in our efforts to save these jobs," Morse said.
"We recognize that all newspapers are facing serious economic challenges, but it is beyond understanding to think that anyone else could do a better job in providing compelling media solutions to advertisers," said Elizabeth Marzari, Star unit chair.