Faced with a challenging future putting local news coverage in danger across the country, delegates to Unifor’s recent Media Council meeting vowed to boost their sector’s political activity and lobbying efforts, including setting up a politic action fund.
“This group is committed to fight for its industry,” Media Sector Director Howard Law said.
The council’s broadcast sector voted to set up the Media Workers Political Action Fund, made up of contributions from each local representing broadcast workers across Canada. The fund will be used to fund lobbying efforts, polling and other efforts.
The 120 delegates also took part in workshops on lobbying and social media campaigning.
“Unifor is involved in politics because it needs to be to protect worker rights,” said Unifor National President Jerry Dias.