You are here

Unifor unveils major advertising campaign

December 20, 2018 - 12:00 AM

December  20, 2018

TORONTO – News from meeting between the union and General Motors (GM) at its Detroit headquarters.

Unifor also unveiled a major advertising strategy today.

The advertising blitz targets both Canadian and American audiences with television, radio, print, digital and out-of-home advertising. This major paid-advertising campaign is driving a message to a broader audience to engage and inform consumers as part of the union’s #SaveOshawaGM campaign, a nationwide call to support autoworkers and to keep good jobs in Canada.

Full page print advertisements appear today and run through the holiday season in the Detroit Free Press, the hometown paper of General Motors headquarters, in the United States. Commuters in the Greater Toronto Area will see our digital superboards along major routes in the area. Unifor is targeting Facebook and Twitter users and people in southern Ontario listening to drive-home radio will hear the message loud and clear, that loyalty is a two-way street and if GM wants to sell here, GM needs to build here.

The most significant spend of this ad blitz focuses on television broadcast advertising. With an emphasis on Sports and News shows, the television ad titled: “Betrayal” will be seen by thousands of Canadians tuning into NHL hockey games, NBA basketball and those watching news and business television networks. Tonight, Canadians watching the Toronto Maple Leafs and Vancouver Canucks will see Unifor’s commercial air during both games.

The TV and radio advertisements are available here:




For more information, please contact Unifor Communications Representative: Kathleen O’Keefe at or 416-896-3303 (cell).