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Unifor begins radio ads for Reliance boycott campaign

Five workers wearing "locked out" placards walk a picket line
June 16, 2021 - 12:00 AM

BURLINGTON—At a rally held outside Reliance Home Comfort’s headquarters, Unifor announced new radio ads promoting the union’s ongoing boycott of the Ontario HVAC company.

“Reliance has locked out front-line COVID heroes and they’re using scabs to cross our picket lines. This unethical company can expect escalating actions in the coming weeks,” said Jerry Dias, Unifor National President.

The radio ads will air in the Greater Toronto Area and Hamilton until the lockout ends. Today’s rally marked 35 days since the employer locked out more than 800 technicians and office staff at 13 locations across Ontario. Video of the rally can be viewed on Facebook and downloaded here.

“We’re eager to get back to work to resume serving customers safely, but this multi-billion dollar company must recognize that our junior workers deserve a better compensation package,” said James Tauvette, Local 1999 President.

Unifor Local 1999 represents HVAC service technicians, installers, plumbers, electricians, and administration staff.

Unifor is Canada’s largest union in the private sector, representing 315,000 workers in every major area of the economy. The union advocates for all working people and their rights, fights for equality and social justice in Canada and abroad, and strives to create progressive change for a better future.

For media inquiries or to arrange interviews via Facetime, Zoom, or Skype please contact Unifor Communications Representative Ian Boyko at ian.boyko@unifor.org or 778-903-6549 (cell).