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New radio ads encourage reconciliation in rural Saskatchewan

October 18, 2018

REGINA—Unifor has published a new radio ad targeting non-Indigenous Canadians living in rural Saskatchewan.

“There cannot be two Saskatchewans—reconciliation with First Nations is the path forward for a safe and prosperous province that includes everyone,” said Jerry Dias, Unifor National President. “Our ads speak to the need for non-Indigenous Canadians to acknowledge the damage done by residential schools and encourage everyone to take a stand against the politics of division.”

The ad is a follow up to the hateful and divisive ads published by a far-right think-tank earlier this month on the Golden West network of stations in rural Saskatchewan.

“We’re not interested in making anybody feel guilty. It takes humility to acknowledge the ugly truth about the past and courage to be part of the solution,” said Dias.

For more information, please contact Unifor Communications Representative Ian Boyko at or 778-903-6549 (cell).