You are here

GM attempts to stop #SaveOshawaGM Super Bowl ad

February 3, 2019 - 12:00 AM

February 3, 2019

TORONTO- General Motors (GM) has attempted to stop the broadcast of Unifor’s “GM leaves Canadians Out In the Cold” commercial from airing during tonight’s Super Bowl and on all other platforms, including social media.

“Clearly General Motors doesn’t want Canadians to see this ad. To see its actions and the damage that GM plans to inflict on workers, communities and our national economy if it closes Oshawa,” said Unifor National President Jerry Dias.

On Friday, General Motors’ lawyers wrote to “demand” that Unifor “cease and desist from any further communication of the Advertisement.”

“The commercial points out that Canadians have been loyal to GM and now the company is leaving us out in the cold,” said Dias. “We stand by the belief that if GM wants to sell here then it needs to build here and we will not be intimidated from sharing that message with Canadians in this ad.”

The commercial is part of an escalating #SaveOshawaGM campaign to reverse GM’s decision to close the Oshawa Assembly plant and throw Canadians out of work while the automaker continues to expand production in Mexico. The campaign also recently announced a call for consumers to boycott Mexican-made General Motors (GM) vehicles.

An additional commercial that encourages consumers to take an online pledge to boycott GM vehicles made in Mexico if the company fails to maintain production in Oshawa and other Canadian facilities also debuted this weekend.

Canadians are asked to support good paying jobs by checking the Vehicle Identification Number (VIN) to ensure that they are buying Canadian and U.S. union-made vehicles.

For more information visit

Unifor is Canada’s largest union in the private sector, representing 315,000 workers in every major area of the economy. The union advocates for all working people and their rights, fights for equality and social justice in Canada and abroad, and strives to create progressive change for a better future.

For more information, please contact Unifor Communications Representative Kathleen O’Keefe at  or 416-896-3303 (cell).